Update your MAX settings

Update your MAX settings

Hi REBECCA,

You're already seeing revenue start to roll in by using MAX, but you can make even more money by making some small tweaks to your setup. 

Quick tips to drive incremental revenue: 

  • Diversify your demand sources: integrate bidders like Google, Meta Audience Network, and Mintegral to drive more revenue. 
  • Maximize revenue from programmatic buyers by implementing app-ads.txt. Many of MAX's 100+ DSPs that are available to bid on your inventory through the AppLovin Exchange only bid on verified inventory.
  • Expand your revenue opportunities by using a range of ad formats — if you aren't already, try using rewarded videos, banners, and MRECs.

We look forward to joining you on your growth journey!

Alice Liu
VP of Product, AdTech 
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