[Urgent] Implement app-ads.txt for higher CPMs

Implement app-ads.txt for higher CPMs

Hi REBECCA,

Many of the 100+ DSPs that are available to bid on your inventory via the AppLovin Exchange only bid on inventory verified using app-ads.txt.

Implementing app-ads.txt is an easy and surefire way to get more bids and higher CPMs. Here's how:

  1. Add your developer website to the app store. Link your developer website in your listings in Google Play or the App Store so AppLovin can verify your app's ownership.
  2. Create your app-ads.txt file. Reach out to the ad networks implemented in your app to get the relevant lines to add to your app-ads.txt file. 
  3. Add your AppLovin entry to the app-ads.txt file. In the AppLovin dashboard, go to Account > App-ads.txt Info. Add the AppLovin entry (located at the bottom of the page) to your app-ads.txt file. Post the file in the root folder of your developer website.
  4. Allow advertisers to find and validate your app-ads.txt file. From the AppLovin dashboard, go to Account > Basic Info. In the domain field, add the root domain of your developer website URL.

For more information on implementing app-ads.txt, check out our blog that walks you through the process.

Happy scaling,

Alice Liu 

VP of Product, AdTech 
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