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March 27, 2026

What's new in Google Play and Android‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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March 2026

A new era for choice and openness

We are evolving our business model to build on Android's long history of openness. We're doing that in three ways: expanded billing options, a program for registered app stores, and lower fees through new developer programs.

Learn more

What's new in Play and Android

New technical quality standards for battery usage

Google Play is rolling out quality treatments for excessive wake locks. Apps exceeding thresholds over the coming weeks may face store listing warnings and exclusion from discovery surfaces like recommendations.

Learn more

Making AI agents and assistants more helpful for Android apps

Android is evolving into an intelligent OS where AI agents can act across apps. Using the new AppFunctions library and UI automation framework, you can now expose your app's features to assistants like Gemini for seamless, multi-step tasks on Pixel and Galaxy devices.

Learn more

Android developer verification: Balancing openness and choice with safety

We are previewing an advanced flow for sideloading apps from unverified developers. This one-time process is designed to protect vulnerable users while maintaining choice.

Learn more

Pro tip from our Chief Product Explainer

Got 60 seconds? Matthew Forsythe breaks down standard review times, the #1 common mistake to avoid, and how managed publishing ensures a stress-free launch.

Watch now

Thank you,

Your Google Play team

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Action Required: Your app is not compliant with Google Play Policies (ITV Dayima Tanzania)

April 07, 2024

Developer update Hi Developers at MIZOZO, After a recent review, we found that your app ITV Dayima Tanzania (com.waowakachukuazote.habari) is not compliant with one or more of our Developer Program Policies. See below for more information about your app's status and how to correct the issue. App Status: Rejected Your app has been rejected and wasn't published due to the policy issue(s) listed below. If you submitted an update, the previous version of your app is still available on Google Play. Issue found: Violation of News policy Your app contains content that doesn't comply with the News policy. Apps that declare themselves or are listed as "News" in the Google Play Console must meet the News policy requir...

Action Required: Your app is not compliant with Google Play Policies (MIZOZO App)

April 01, 2024

Developer update Hi Developers at MIZOZO, After a recent review, we found that your app MIZOZO App (com.waowakachukuazote.tv) is not compliant with one or more of our Developer Program Policies. See below for more information about your app's status and how to correct the issue. App Status: Rejected Your app has been rejected and wasn't published due to the policy issue(s) listed below. If you submitted an update, the previous version of your app is still available on Google Play. Issue found: Violation of Misleading Claims policy Your app contains content that doesn't comply with the Misleading Claims policy. We adopted this policy to promote trust and create a safe experience for users. That's why apps that prov...

Action Required: Your app is not compliant with Google Play Policies (ITV Taarifa Tanzania)

January 09, 2024

Developer update Hi Developers at LITVTZ LLC, After a recent review, we found that your app ITV Taarifa Tanzania (com.waowakachukuazote.movies) is not compliant with one or more of our Developer Program Policies. See below for more information about your app's status and how to correct the issue. Status: Issue Found We found issues with your app. You need to review and take action as described below, so that your app is not impacted in the future. Issue found: Invalid Data safety form We reviewed your app's Data safety form in Play Console and found discrepancies between it and how the app collects and shares user data. All apps are required to complete an accurate Data safety form that discloses their data collection an...

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